WEB, Social, and Media 101
AI has changed the game! In light of that, most ask, "How do I get my digital infrastructure to work for me?"
AI HAS Just changed how you present and manage your web and social media
Are You Ready? We make AI work for you! At LoadTalk, we have decades of experience and utilize leading-edge technology, implementing various media options. By leveraging AI, we stay ahead of the game, and you win big!
"In an Age of AI, a digital presence is not an option, it is a must-have."
“Today's web and social media: twelve to do”
Think of this as a Central Place to Discover and Learn about our AI World!
01. Create a look that getS People's attention and fits You and your business
Pick Images, Audio, and video that set the stage and set you apart
Choosing the right visuals and audio is about creating an immediate, unforgettable impression that shouts “YOU.” Authenticity is the new watchword, driving all the traffic today. Personal magnetism is simply stated: "consuming sincerity."
Whether it’s a striking image of a rugged landscape, a high-energy video showcasing your work in action, or a bold audio track that pulses with your brand’s energy, every element should reflect who you are or what your brand is. Ford is a company. They want us to think of the brand, "An American Vehicle." Scenes around a Mustang navigating a tight corner on a hill are what sell the brand.
For example, if your business has a gritty, hands-on feel—like the vibe of an 18-wheeler rolling down the highway—opt for visuals with earthy tones, dynamic motion, or raw authenticity.
Define Your Goal and Choose Elements to Achieve It
Before selecting any design elements, pinpoint the exact outcome you want your website to achieve—whether it’s driving sales, building trust, or showcasing expertise. A clear goal shapes every choice, from color schemes to content layout.
For instance, if your aim is to project reliability and strength, like a business tied to the open road, choose elements that reinforce that message: bold fonts, earthy or industrial color palettes, and imagery that feels grounded yet dynamic.
Every piece should work together to guide visitors toward your desired action, whether it’s clicking a button or feeling an emotional connection.
02. Build Content That helps tell a Story about who you are
At LoadTalk, we chose an image for the Home Page that harkened back to our past, explaining who we are and what we relate to: The General Store.
Our tagline, "We're the General Store for Mining and Transportation," speaks volumes about who we are, our values, and what we believe in.
Talk AI - A better way to communicate for a fraction of the current cost made possible by AI and its offshoot, zero-database technology, and the advancement in open-source LLM (Large language models) and Python programming. The result, with Talk, is the end of legacy software (pre-AI) and bloated costs, which are incurred to pay for legacy hardware, facilities, and database licenses, as well as the personnel needed to maintain them. Those personnel have all but a few been outsourced to China and India, and Talk will create more jobs in the United States and Europe.
Landing Pages Are Salespeople On Call Day and Night.
Landing pages are a powerful strategy for driving targeted traffic to your widget-selling website from search engines and AI-driven platforms. By creating multiple landing pages—each with unique URLs and tailored content designed for specific markets, demographics, or use cases—you can optimize for diverse search intents and improve discoverability.
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This is the text area for this paragraph. To change it, simply click and start typing. Once you've added your content, you can customize its design by using different colors, fonts, font sizes and bullets. Just highlight the words you want to design and choose from the various options in the text editing bar. This is the text area for this paragraph. To change it, simply click and start typing. Once you've added your content, you can customize its design by using different colors and fonts. Just highlight the words you want to design and choose from the various options in the text editing bar.

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03. Have A Touch of video to add that extra touch
A video is not just a video any longer
We used to think of producing video with a camera or buying stock. The image on the right, or just below if you are reading this on a mobile device, was generated with AI. It, along with several others, was a mockup for a boutique brand that we are helping to evaluate for a product launch.
Quick Story, Please - Imagine you're producing a great jacket and hat for girls and women. You can make the product, but now, how do you advertise it? You don't want to give most of the profits to the middleman. Save the money and reach out to women on social media, directing them to a page with an image like this, and say, "We need models, women who would like to wear our product!" Then get a few pictures of them wearing the product.
You can do the same thing with any product or service.
How AI Can Help make the difference
With a limited budget, a little planning, and the use of AI, a video can be produced that brings a static product to life. Regardless of whether you're promoting your business or personal brand, you also need an elevator speech that concisely explains who you are or what you do in one sentence. Keep the elevator speech in mind when designing the video.
Next, we'll need to capture the viewer's attention and then gain their interest in your product or service. Attention comes before attention. We will address those three points in depth on these pages and post them on X.
Now, we would like to talk about messaging.
04. use
Messaging crafted for the visual, auditory, and kinesthetic audiEnce
Play the audio, and experience the message, but wait for the helicopter to land.
AI is Changing the Game: Using both words and sounds on the web and social media pages is crucial to making a lasting impact. Catering to diverse learning styles will help you convey your message more effectively, reaching a larger audience. In the audio, we will quickly break down and discuss the types, or modalities, as they are commonly referred to. Popularized by Tony Robbins in his seminars, it was researched and developed by two professors, Neil D. Fleming and Charles C. Bonwell, in 1982.
There are three types: Visual, Auditory, and Kinesthetic Learners.
Are you a visual? A Visual learner benefits from a well-crafted text and imagery, which conveys information clearly and memorably. If you are looking at a visual, they will look up to the left to retrieve information, then look to the right to play it in their brain. They look for images on a web page or social post. We employ several strategies to communicate with visuals, which now comprise the largest percentage of any audience, at forty-four percent. Now, let's look at the next type.
05. Get an AI advantage by using AI Integrated into your digital media Plan
Now, here is the trick. The world is quickly abandoning Google Search and opting for AI to conduct searches. That's just the starting point. Today, we can utilize AI to reach a wider audience and create more effective content. We will cover both in the series. We have been working with AI for three years and have helped pioneer some of the changes. We’re automatically rolling out llm.txt on all our customers ' published sites. Check your status. What does that mean? That means your site is now even better prepared for AI search, and you don’t need to lift a finger. Let's call that step one. It tells tools like Grok, ChatGPT, Claude, and Leo exactly what your site is about in clean, structured language.
Think of AI as the new SEO. Google is worried. The next steps? Let's call it "The Top Three AI Hacks" on this page. Want to learn more engagingly? Sign up, and will notify you and send you a link to an AI Deep Dive you can listen to while you're driving to work, or enjoying that perfect cup of coffee or tea. The site page coming up can become your workbook! Got a question? Ask us on this site or X, and we'll answer.
Many are asking, which AI tool? There are so many. And you would be right. We use a lot, and we look at even more. We have been using Eleven Labs for two years. Is there one better? We'll find out, and we are glad to share. For those AI tools you don't want to master, we can help. Change is the watch world. Change is our middle name.
About the Images: We asked AI, "Create an image of what you, the AI I am talking to, look like, given that you are smarter than a human." The images are what we got! Claude answered back. "Let me build something that represents an AI entity that's intellectually capable while remaining approachable."
Top Three AI Hacks
Enhance Media With AI
It's obvious, but like the kid in the candy store, we are all encouraged to wander around and look at what's new. Have a plan. We use Todoist, which has an app for Windows, all Apple products, and Android. We have people and Agents that can help produce the content or share ideas on how and what you need. Sign up, and we will explain more. Your success is our success!
Use llm.txt On Published Sites
Using llm.txt on published websites allows site owners to specify how large language models (LLMs) can interact with their content, typically through a text file placed in the website's root directory. This file can have permissions that restrict LLMs from scraping content for training or generating responses. It provides a standardized way to communicate with AI systems crawling the web.
Create a Q & A Page
A question-and-answer page on a website is an effective way to communicate with AI because it provides structured, clear, and easily accessible information that AI systems can parse and use to generate accurate responses. By tailoring Q&A content to address common queries, website owners can guide AI interactions while ensuring their content is correctly represented. Posting these Q&As on X can drive engagement, directly address questions, train Grok, and increase visibility for the website.
Deep AI
It Took Two Seconds!
Canva
It Took Some Asking!
Fotor Model 1
A Different Version
Fotor Model 2
Scary Smart!
Fotor Model 3
Same Question Asked Again
Claude
Claude Talked Back & Made a Video
Grok 3
Grok 2 Was Better!
Grok 2.0
A Kinder Grok
06. Have a MediA Sales plan For Your product, service, brand, or self
If your websites and social media are not a part of your sales and service force, you're doing something wrong.
In active surveys and countless conversations over the past two decades, we have spoken to people who said, "We went to their website and checked them out and called someone else!" Even more surprisingly, when our clients found out the average visit was less than eleven seconds. The person looking at the web page held the role of Technical Buyer. Their job was to say, "No. Let's look at someone else."
Every web and social media site needs a "Call-to-Action," with a way for the prospect, client, or partner to get in touch with you immediately. Join the discussion as we explore how AI, your web, and social media can change how you do business.
07. Make every page and Post "work" on mobile devices
Ensuring your website and social media posts are optimized for mobile device viewing is key to digital success. Let's examine some key indicators and strategies to optimize your digital content. If you are viewing this on a desktop, scan the QR Code and see how it is optimized for the mobile experience.
60.4% of global web traffic came from mobile devices
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people using mobile devices contribute to 64.14% of all website traffic
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Font Size and Spacing Matter
Font size and spacing matter because they directly impact readability, ensuring text is comfortable to read for users of all ages and abilities. Proper font size and well-balanced spacing enhance user experience by reducing eye strain and improving content accessibility on various devices. Thoughtful typography also conveys professionalism and guides visual hierarchy, making information easier to navigate and understand.
Optimize Images for Both Mobile and Desktop
Optimizing images for both mobile and desktop devices ensures fast loading times, improves user experience, and reduces bounce rates across all devices. Properly sized and compressed images maintain visual quality while adapting to varying screen resolutions and bandwidths. This approach enhances accessibility and ensures consistent engagement on all platforms.
BOTS RULE | FORMS GET | AGENTS TALK
08. Use bots, forms, and agents to make your site come alive with a purpose.
BOTS, FORMS, and AGENTS can be a tremendous blessing, saving large chunks of time. Our own John Brassard built the first BOTS fourteen years ago. On this subject, we have no equal. Request the "Bots Forms & Agent Battle Book" and learn why!
We encourage you to visit the BFA page; they do a lot. A FORM and a LIST BOT together can save you a lot of money while giving you options you didn't know you had. When you fill out the form, you will receive an email with a summary of your entries. You will then receive a link to another page with a second form that provides more information about the options. If this were connected to an agent, more options or sequences would happen.
09. Plan what you say,Writing Content For AI Capable Media, then communicate
Planning and Outlining
We started with and image
Planning and Outlining
We started with and image
Communicate Your message with the help of AI
Video and audio can augment any site and help get attention and then interest regardless of the product or service
10. Social media 101
Visit the dedicated page built for business leaders and people asking, "How do I get AI to work for me?"
11. Tell a story, share who you are
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily. Make sure the title suits the content of this text.
"Ask me about how this powerful secret works!"
12. Give something of you away for free
Let's set a time to talk, the time will pay dividends
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1. Create A look that getS People's attention
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8. Give something of you away for free
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8. Give something of you away for free
“Our team can be your team”
Let's Talk, LoadTalk & Your WEB & Media Center!
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