How to CREATE A LOOK
AI just changed how you present and manage your web and social media. Are You Ready? We make AI work for you!
1. Create a look that getS People's attention and fits You and your business
Pick Images, Audio, and video that set the stage and set you apart
Choosing the right visuals and audio is about creating an immediate, unforgettable impression that shouts “YOU.” Authenticity is the new watchword, driving all the traffic today. Personal magnetism is simply stated: "consuming sincerity."
Whether it’s a striking image of a rugged landscape, a high-energy video showcasing your work in action, or a bold audio track that pulses with your brand’s energy, every element should reflect who you are or what your brand is. Ford is a company. They want us to think of the brand, "An American Vehicle." Scenes around a Mustang navigating a tight corner on a hill are what sell the brand.
For example, if your business has a gritty, hands-on feel—like the vibe of an 18-wheeler rolling down the highway—opt for visuals with earthy tones, dynamic motion, or raw authenticity.
Define Your Goal and Choose Elements to Achieve It
Before selecting any design elements, pinpoint the exact outcome you want your website to achieve—whether it’s driving sales, building trust, or showcasing expertise. A clear goal shapes every choice, from color schemes to content layout.
For instance, if your aim is to project reliability and strength, like a business tied to the open road, choose elements that reinforce that message: bold fonts, earthy or industrial color palettes, and imagery that feels grounded yet dynamic.
Every piece should work together to guide visitors toward your desired action, whether it’s clicking a button or feeling an emotional connection.
